Do you believe your plumbing company can be found easily online by potential clients? Think again.
The demand for a plumber is strong. So, if you’re having trouble attracting new customers, your online presence could be to blame. Here are some reasons why your current plumbing company marketing tactics may be falling short.
Your online footprint is too small
Once upon a time, people consulted the Yellow Pages when searching for a plumber, but online directories have since taken over. If profile information for your practice is incomplete on popular directories, this is hindering new clients’ ability to find you.
Local citations (i.e., any online listing of the name, address, and phone number) can have a positive or negative effect on local search engine rankings. The number of citations, the accuracy of data, and the quality of platforms on which the information is listed impacts rankings. Accurate citations help customers find and contact you, whereas inaccurate citations confuse search engines and negatively affect your rankings.
If claiming and optimizing your services’ profiles isn’t part of your current plumbing company marketing plan, it’s time to change that. Your approach should include Google and other search engines, maps, and key plumbing and local directories.
Your plumbing website is not optimized
More than one-quarter (27%) of customers searched online for a local business every day in 2018, according to BrightLocal. To be found, you need an optimized website. If your plumbing services marketing approach doesn’t include an SEO strategy for your website, it’s time to change that. Here are a few steps to creating an optimized website:
● Conduct keyword research.
● Use the primary keyword in the page title, URL, and meta description.
● Publish unique, quality content.
● Use internal links on each page of your site.
● Make sure your website loads quickly.
You don’t have any online customer reviews
Most (86%) consumers read reviews for local businesses, according to BrightLocal. Therefore, your plumbing company marketing plan must include gathering customer reviews. Not only will online reviews assure new clients that your company provides quality services, but these can also boost your search rankings. Google has stated that high-quality, positive customer reviews will improve your business’s visibility.
To gather more online feedback, distribute post-service customer satisfaction surveys. According to Feedback Systems research, fewer than half of plumbers and other plumbing services providers ask their customers for feedback. Note that 70% of people who are asked to leave reviews go online to do so, according to BrightLocal. All you have to do is ask. Feedback Systems made this process easier for you and your customers.
You’re not active on social media
Most (79%) of the US population uses some form of social media, according to Statista. If your plumbing company isn’t on social media or you don’t maintain an active presence, this is keeping new customers from finding you. Since Google’s algorithm is kept under lock and key, the amount of influence social media has on SEO is unknown. However, it can play a role in several indirect ways. This includes linking potential, raising brand awareness, and promoting your business.
Create a robust social media presence for your company by completing your profiles and publishing original posts regularly. Maximize your reach by offering a mix of organic and sponsored content.
Your plumbing marketing strategy does not include blogging
Blogging positions your site as providing relevant answers to customers’ questions, thus enhancing SEO quality. Blog posts written for SEO can bring more opportunities to rank in search engines. Although blogging can bring new customers into your company, there’s a good chance it’s not part of your plumbing company’s marketing plan. If so, you’re not alone.
Nearly half of participants in a small survey revealed they weren’t currently blogging. Most (40.3%) blamed this on not having enough time to create content, followed by 35.1% who said they don’t have enough ideas for fresh, regular posts.
If you’re having trouble figuring out what to write about, use these best practices to get started.
● Write about the specific services you offer.
● Tailor content to meet the needs of local customers.
● Answer customers’ frequently asked questions.
● Post new content consistently.
A plumbing marketing strategy aimed at growth makes your company easy for new customers to find online. This will put your company on the map and help fill your customers’ list.